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ROCKAWAY SELF STORAGE

COMPREHENSIVE PRIVACY POLICY & SMS TERMS OF SERVICE

Effective Date: 08/06/2025

Rockaway Self Storage (“Rockaway,” “we,” “us,” or “our”) is committed to protecting the privacy, confidentiality, and security of personal information collected in the course of operating our self-storage facilities and related services. This document combines our Privacy Policy and SMS Terms of Service and governs all interactions, communications, and data collection activities involving Rockaway Self Storage.

By accessing our facilities, visiting our website, communicating with us, entering into a rental agreement, or otherwise interacting with Rockaway Self Storage in any manner, you acknowledge, understand, and agree to the practices and terms described in this Policy.

1. SCOPE AND APPLICABILITY

This Policy applies to all individuals and entities who interact with Rockaway Self Storage, including but not limited to:

  • Current customers
  • Prospective customers
  • Website visitors
  • Vendors, contractors, and service providers
  • Business partners
  • Any person who communicates with us via SMS, phone, email, web forms, or in person

This Policy applies to all forms of data, whether collected electronically, verbally, in writing, or automatically.

2. DEFINITIONS

For purposes of this Policy:

  • “Personal Information” means information that identifies or relates to an identifiable individual.
  • “Communications” include SMS text messages, phone calls, emails, voicemails, chat messages, and written correspondence.
  • “Service Providers” means third parties that perform services on our behalf (e.g., SMS platforms, CRMs, payment processors).
  • “You” means any individual or entity subject to this Policy.

3. INFORMATION WE COLLECT

We may collect, store, process, and use the following categories of information:

3.1 Personal Identifiers

  • Full legal name
  • Phone number(s)
  • Email address
  • Mailing address
  • Date of birth (where required)
  • Government-issued identification (where required by law or lease agreement)
  • Emergency contact information

3.2 Account, Rental, and Transaction Information

  • Unit number, size, and type
  • Rental start and end dates
  • Payment history and balances
  • Billing and invoicing details
  • Access credentials
  • Gate codes and entry logs
  • Lock and access records

3.3 Communication Data

  • SMS text messages (sent and received)
  • Phone call logs and recordings (where permitted by law)
  • Emails and attachments
  • Voicemails
  • CRM notes and internal communication records

3.4 Technical and Online Information

  • IP addresses
  • Browser type
  • Device identifiers
  • Website usage and analytics data
  • Cookies and similar tracking technologies
  • Referral and campaign data

3.5 Security and Facility Data

  • Video surveillance footage
  • Access control records
  • Incident and safety reports
  • Visitor logs

3.6 Voluntarily Provided Information

  • Information submitted via forms
  • Information shared during calls or texts
  • Reviews, surveys, and feedback
  • Any other information you choose to provide

4. HOW INFORMATION IS COLLECTED

  • Direct communication with you
  • SMS messages you send or receive
  • Phone calls and voicemails
  • Emails and written correspondence
  • Website forms and cookies
  • Rental agreements and documents
  • Payment processing systems
  • Facility access and security systems
  • Third-party service providers acting on our behalf

5. PURPOSES FOR USING INFORMATION

We use Personal Information for legitimate business purposes, including but not limited to:

  • Responding to inquiries and requests
  • Providing and managing storage services
  • Processing payments and billing
  • Communicating about accounts, units, access, and facility updates
  • Sending transactional, service-related, and promotional communications
  • Customer support and dispute resolution
  • Security, fraud prevention, and risk management
  • Legal and regulatory compliance
  • Internal reporting, analytics, and operational improvement
  • Enforcing agreements, policies, and legal rights

6. CONSENT TO COMMUNICATIONS (INCLUDING SMS)

By providing your phone number, submitting a form, entering into a rental agreement, or otherwise initiating communication with Rockaway Self Storage, you expressly consent to receive communications from us, including but not limited to:

  • One-to-one SMS text messages
  • Phone calls (manual or automated where permitted)
  • Emails
  • Service notifications and alerts

Message frequency may vary.
Message and data rates may apply.

Consent to receive communications is not a condition of purchase, except where such communications are reasonably necessary to provide requested services or fulfill contractual obligations.

7. SMS TERMS OF SERVICE

7.1 Nature of SMS Communications

By initiating or replying to SMS messages with Rockaway Self Storage, you consent to receive non-marketing and service-related SMS communications, which may include:

  • Replies to your messages
  • Responses to general inquiries
  • Account, billing, or access-related messages
  • Facility updates and service notifications
  • Promotional messages related to Rockaway Self Storage (where permitted)

7.2 Message Frequency & Costs

  • Message frequency may vary
  • Message and data rates may apply depending on your carrier and plan

7.3 Opt-Out

You may opt out of SMS communications at any time by replying “STOP” to any message you receive.

Once you opt out:

  • SMS communications will cease
  • You may still receive non-SMS communications where legally permitted

You may re-opt-in at any time by replying “START.”

7.4 Help

For assistance, reply “HELP” to any SMS message or contact us directly using the contact information below.

8. INFORMATION SHARING AND DISCLOSURE

8.1 No Sale of Information

Rockaway Self Storage does not sell your personal information.

8.2 Service Providers

We may share information with trusted third-party service providers that assist us in operating our business, including but not limited to:

  • SMS and telecommunication providers
  • CRM and customer management platforms
  • Payment processors
  • Website hosting and analytics providers
  • Security, access control, and surveillance vendors
  • Legal, accounting, and professional advisors

These service providers are authorized to use Personal Information only as necessary to perform services on our behalf and are contractually required to protect it.

No mobile opt-in data, SMS consent data, or phone numbers collected for text messaging purposes will be shared with third parties or affiliates for their own marketing or promotional purposes. Mobile information is used solely to deliver messages that users have explicitly opted in to receive.

8.3 Legal and Safety Disclosures

We may disclose information:

  • To comply with applicable laws or regulations
  • In response to subpoenas, court orders, or lawful requests
  • To protect the safety, rights, or property of Rockaway, our customers, or others
  • To investigate fraud, misuse, or security incidents

8.4 Business Transfers

In the event of a merger, sale, financing, restructuring, or transfer of assets, Personal Information may be transferred as part of that transaction.

9. DATA RETENTION

We retain Personal Information only for as long as reasonably necessary to:

  • Provide services
  • Maintain business records
  • Comply with legal and regulatory obligations
  • Resolve disputes
  • Enforce agreements

Retention periods vary based on the nature of the information and applicable laws.

10. DATA SECURITY

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect Personal Information, including:

  • Access controls and authentication
  • Secure platforms and vendors
  • Internal policies and training
  • Monitoring and risk management procedures

Despite these efforts, no system is completely secure. Rockaway Self Storage does not guarantee absolute security and disclaims liability for unauthorized access beyond its reasonable control.

11. COOKIES AND TRACKING TECHNOLOGIES

Our website may use cookies, pixels, and similar technologies to:

  • Improve functionality
  • Analyze traffic
  • Enhance user experience

You may control cookie preferences through your browser settings.

12. CHILDREN’S PRIVACY

Rockaway Self Storage does not knowingly collect Personal Information from individuals under the age of 18. If such information is inadvertently collected, it will be deleted upon discovery.

13. THIRD-PARTY LINKS AND SERVICES

Our website or communications may contain links to third-party websites or services. Rockaway Self Storage is not responsible for the privacy practices, content, or security of third-party sites.

14. LIMITATION OF LIABILITY

To the maximum extent permitted by law:

  • Rockaway Self Storage shall not be liable for indirect, incidental, consequential, special, or punitive damages arising from the collection, use, storage, or disclosure of Personal Information
  • All communications and services are provided “as is” and “as available”

15. GOVERNING LAW AND JURISDICTION

This Policy is governed by the laws of the State of New York, without regard to conflict-of-law principles. Any disputes arising under this Policy shall be resolved exclusively in the courts located in New York.

16. CHANGES TO THIS POLICY

We reserve the right to modify this Policy at any time. Updates will be reflected by a revised effective date. Continued interaction with Rockaway Self Storage after changes constitutes acceptance of the revised Policy.

17. CONTACT INFORMATION

For questions, concerns, or requests related to this Policy, please contact:

Rockaway Self Storage
(347) 619-5007